Why is marijuana against the law? It grows naturally upon our planet. Doesn’t the idea of making nature against the law seem to you a bit . . . unnatural?

Bill Hicks, Comedian and Cultural Commentator

Cannabis in its purest, most natural form is a thing of beauty. We appreciate that beauty. At the same time, we recognize that its simplicity hides its potential for greatness. All it takes is some ingenuity and an artisan’s touch.

Like all impressive works of art, there is a distinctive signature to each piece – something that identifies its maker. Patients and adult-use consumers recognize the Verano™ brand for its purity and superior quality. Upon entering a dispensary, they can be confident of our products’ authenticity. Additional characteristics that signify our craftsmanship are:

  • Organic and natural strains – originating locally as well as from more far flung places.
  • New modalities to expand the Verano™ brand line.
  • Small batch production to ensure quality control.
  • Precision dosage and verifiable THC and CBD quantities.
  • Scientific research, experimentation and refinement of products to ensure efficacy of formulas to treat specific illnesses and/or symptoms.
  • Safety standards and production protocols that exceed state regulations.
  • A culinary team to ensure a satisfying olfactory, visual and taste experience.
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