Endocannabinoid System

The legalization of marijuana is not a dangerous experiment – prohibition is the experiment, and it has failed dramatically, with millions of victims all around the world.

Sebastian Marincolo, philosopher and author

People often fear what they don’t understand. Despite the fact that the cannabis plant has been around for thousands of years, many don’t realize its value to provide pain relief and ease anxiety for millions of people who suffer from cancers, neurological issues and a host of other diseases.

Verano™ takes a holistic approach to the business of cannabis. In addition to a meticulous business plan, diverse artisan products, a strong company culture and continuous community engagement, we believe that cannabis health and education is an integral part of ensuring that this revolutionary industry becomes a mainstay. We’re committed to providing patients, adult-use consumers, regulators, shareholders and the public at large with a clear understanding of cannabis and its core biological principles.

The endocannabinoid system (ECS) is a series of receptors throughout the body that create endogenous (internal) cannabinoids. They bind to cannabinoid receptor proteins that are discharged throughout the central nervous system including the brain. These cannabinoids maintain homeostasis, regulating functions like our mood, immune system, sleep, motor coordination and appetite. If the body produces insufficient cannabinoids, phytocannabinoids (THC and CBD) found in the cannabis plant can supplement the shortage. However, each cannabinoid can have different effects on various physiological functions.

Scientists now recognize that ECS is an essential modulatory system for brain, immune tissues and endocrine functions. For patients seeking pain management and other health care benefits, the discovery that cannabis can assist in controlling motor skills in Parkinson’s patients as well as alleviate pain is groundbreaking. It can aid in normalizing appetite as well. For adult-use consumers, cannabis contributes to the release of euphoriant neurochemicals (similar to a runner’s high) that can ease anxiety and facilitate a more relaxed state.

For many, our products are the light at the end of a dark tunnel, beckoning them to a brighter way forward. To ensure that we continue to provide that hope, we:

• Work closely with our research and development team, comprised of scientists, medicinal plant specialists, health care professionals, and culinary experts, to regulate proper dosages and create new flower strains, herbal hybrids, concentrates, oils, topicals and edibles that are pure, safe and handcrafted.
• Have assembled a management team – from facility operations and supply chain management specialists to legal, regulatory compliance and government affairs experts unsurpassed in their knowledge and expertise. They move the cannabis industry from a black market stigma of the past to a respected, legal one that provides essential health, wellness and happiness benefits to millions of Americans.
• Provide extensive education and training to our Zen Leaf™ Patient Care Advisors. They guide patients and consumers to the appropriate products that will address their needs and preferences. They understand ECS and its role in our artisan cannabis products.
• Conduct community outreach, partnering with local health care and support services groups, to raise awareness about ECS. We also inform the public and provide resources that address their concerns, needs and preferences.

We’re confident that our efforts will further raise awareness and provide educational opportunities regarding the role of ECS and the health benefits of cannabis.

We’ll continue to reinforce the industry’s myriad health, social and economic benefits to our communities. We’re confident that our work will aid in the legalization of cannabis throughout North America, securing its place as a vital component of our society – now and in the future. Today’s efforts to legitimize cannabis cultivation, production and distribution are tomorrow’s brighter way forward.