Ron Goodson

President / Chief Operating Officer

Ron Goodson is a seasoned senior executive with more than 39 years of success within the food, beverage and consumer goods industry. Leveraging his extensive experience, Ron has consistently driven aggressive revenue and profit growth for one of the largest Food & Beverage companies in the world, PepsiCo. Ron’s success in the food, beverage and consumer goods industry ideally supports Verano Holdings explosive growth as a legal medical and adult-use cannabis consumer goods Company.

Ron’s knowledge of organizational structure, monetizing new product launches on creating strategies to re-ignite under-performing sales to drive revenue and reach profit goals will benefit Verano Holdings across its entire enterprise as it scales its operations nationally and internationally. His broad areas of expertise include sales, operations, P&L management, key account, development, legislative/lobbyist work, employee recruitment & retainment, motivation, competitive analysis, senior board work, marketing, compensation structures, acquisition & integration, product development and forecasting.

Goodson began his career North America Pepsi Beverages Company since 1979, rising from a series of leadership roles with increasing responsibility to nine years as Vice President and General Manager for the Southwest Market in North America.  In this assignment, Ron successfully led one of the largest PepsiCo markets in the country, while integrating several independent bottlers through acquisitions.  Goodson also spearheaded all new product development/brand extensions while aggressively driving operating profits with organic volume/revenue growth and through improving costs and productivity in the Southwest Market.  He previously led operations in New Mexico and Texas where he grew volume, share and profit at double digit rates for three years in a row.  Goodson was responsible for completing and transitioning a $360 million bottler acquisition into a highly successful and prospering PepsiCo venture and has developed a reputation for his savvy ability to find, develop, retain and promote talent across PepsiCo worldwide.

Goodson studied Business Management at Wright State University and is a consultant and speaker with the University of Phoenix Masters’ program. Ron was an earlier investor and board member of Good Times Restaurants which is publicly traded (GTIM ). Goodson values community service, demonstrated through his executive board involvement with City of Hope, National Hispanic Scholarship Fund, YMCA and United Way.

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